Scented candles are often given as a gift to a loved one. These are usually used for relaxing purposes and to decorate a room. Businesses that manufacture this delicate and exquisite product will want to advertise it effectively. Candle boxes can play the role of protecting this precious product and also of making it remain safe till the customer gets it.
Shoppers often get the impression if the packaging is perfect from the outside, the product will be like this as well. Therefore it is important to design the packaging of your candle product perfectly so that you can get a larger and loyal consumer base.
The following looks at crafting perfect packaging for scented candles:
Material of the boxes
To give your customers a good impression of the candle product you are selling, it is important that the box be durable and strong. You need to choose good-quality packaging material to make the boxes which will protect the candle from getting damaged. The product can get harmed when exposed to moisture and high temperatures for instance. You will need to keep the product safe from stuff like this.
Some materials that you can use include cardboard, corrugated cardboard, or Kraft paper. Sustainable packaging options are popular and you can give a positive image of your brand when you choose this option. You will get a strong box that is eco-friendly as well which can protect the candle product and give a good impression of your business.
Size of box
The size of custom candle boxes should match the size of the candles you want to place in them. The correct dimension box is able to increase the visual appeal of the candles. Your customers will even see that you put effort into making the box so that it is suitable for the candle allowing it to remain safe in it.
To get the right size and shape packaging, you should measure the candle product you want to put in it. This will help you make the box correspond to the size as well as shape of the candle.
For instance you can consider pillar boxes if you are selling tall plus narrow candles. Taper boxes will be better for shorter and wider candles.
Choose the right style packaging
Scented candles often look attractive and it is important to show the candle to customers as this will convince them to buy it. Therefore it is a good idea to opt for window boxes wholesale. This packaging style lets brands show the candle to customers through a transparent window included on the box.
This packaging is helpful and makes it easier for shoppers to decide if they want to buy the candle as they will directly see its appearance. These candles are often used for decoration purposes therefore shoppers need to see them before they buy them.
Color of packaging
Choosing the right colors to include on the packaging is important. The color must align with the product that you are selling. Brands need to carefully select the color scheme they want to use as this impacts the way their customers will perceive the candles they are selling.
For instance vibrantly colored candles look good when the packaging is brightly colored. More subdued candles will look better in packaging that has muted colors. Earth tones will give the packaging a natural look whilst bright colors such as pink can give the packaging a modern touch. The colors you select need to even align with your company’s overall image.
When selecting which colors to add, if you have chosen window packaging, make sure the colors you include do not clash with the colors of the candle within.
Design of packaging
The packaging design needs to be eye-catching and suitable to the kind of candles that you are selling. When it comes to scented candles, a floral design will look good. You can include a design which matches the scent of the candle within.
A design such as this will immediately help consumers know about the type of candle you are selling. The printing on the packaging needs to be clear and simple to read. Add important details such as the candle type, its scent, size, safety details, country of origin, burning time, materials, allergen details, etc.
Add all the information in a font that looks good with your packaging design and does not confuse your customers.
Candle packaging for scented candles needs to be designed well so that you can attract consumers. The packaging does play a vital role in convincing shoppers to stop and consider the candle you are selling. This can eventually result in them buying the candle.
Therefore when you make the box with good-quality packaging materials and when you design it creatively, it is possible to attract people to it. Branding information like your brand logo added on the box will help let you advertise your brand as well.
