Global Chicken Market
The global chicken market is projected to grow from USD 151.92 billion in 2023 to USD 253.25 billion by 2032, achieving a compound annual growth rate (CAGR) of 5.84% from 2024 to 2032. The market’s robust growth is fueled by factors such as rising global population, increased purchasing power, and shifting dietary preferences favoring chicken over other meats due to its affordability, versatility, and nutritional benefits.
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Key Drivers in the Global Chicken Market
- Rising Global Population and Protein Demand
The growing population drives the demand for affordable, high-quality protein. Chicken, being a lean and cost-effective protein source, is increasingly favored, particularly in developing nations where incomes are rising.
- Expansion of Quick Service Restaurants (QSRs)
The popularity of fast-food chains has significantly boosted chicken consumption. QSR menus prominently feature chicken dishes such as fried chicken, nuggets, and sandwiches. Emerging markets are experiencing an uptick in demand for chicken-based fast food as Western dining habits gain traction.
- Growing Demand for Organic and Free-Range Chicken
As consumers become more health-conscious and prioritize sustainable practices, organic and free-range chicken products are experiencing heightened demand. These options align with consumer preferences for natural, antibiotic-free, and ethically sourced poultry.
Regional Insights
- United States Chicken Market
The U.S. leads global chicken consumption, with approximately 15,000 metric tons consumed annually. Chicken’s affordability and versatility drive its popularity. Recent product launches, such as Tyson Foods’ chicken sliders and sandwiches, highlight innovation in convenience foods.
- Europe Chicken Market
In Europe, health-conscious consumers are driving the demand for lean chicken meat over red meat. Trends toward ready-to-cook products and organic options support market expansion. Germany, in particular, is witnessing increased demand for processed and ethically sourced poultry.
- Asia Pacific Chicken Market
The Asia Pacific region is experiencing rapid growth in chicken consumption due to population growth, urbanization, and increased protein demand. Processed and ready-to-eat chicken products are gaining popularity as urban consumers seek convenient food options.
- India Chicken Market
India’s chicken market is expanding rapidly, driven by a rising population and dietary shifts toward protein-rich foods. The growing presence of quick-service restaurants and innovative ready-to-cook products, like Delfrez’s offerings, are boosting demand.
Key Industry Players
Major players in the global chicken market include:
- Tyson Foods, Inc.
- Pilgrim’s Pride Corporation
- BRF S.A.
- Kraft Heinz Company
- Hormel Foods Corporation
- WH Group
- Danish Crown Group
Recent Developments
- Tyson Foods (Nov 2023): Announced production facility expansions in China, Thailand, and Europe, adding 100,000 tonnes of capacity and creating over 1,800 jobs.
- Cargill & Continental Grain (July 2022): Acquired Sanderson Farms to form a leading U.S. poultry company with enhanced operational efficiency.
- Suguna Foods (2022–2023): Expanded its processed poultry brand, Delfrez, into new Indian cities, offering ready-to-cook and organic options.
Growth Outlook
Chicken is set to dominate the global meat market, accounting for 41% of total meat consumption by 2030. Its affordability, high protein content, and sustainability compared to red meat are key factors driving this trend. Consumption is predicted to climb from 120 million tonnes in 2021 to 180 million tonnes by 2050, reflecting a dramatic 1,200% growth since 1960.
The future of the chicken market lies in innovation, sustainability, and catering to diverse consumer preferences globally.
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