Holidays are the most amazing time of the year to earn more profits, especially for a small business owner. Tiktok is a platform where you can pull off any brand into TikTok’s user for your page. But how do small businesses actually make money on TikTok during holidays? Of course, with a blend of creativity, strategy, and free TikTok fans for a whole lot of cheers. Come on, let us help you find the secret.
1. Festive Content
The holiday season is all about comfortable vibes, and users love to be a part of the holiday vibes. Small businesses mostly use this amazing opportunity to create a festive vibe that is relatable and entertaining and promote their products as well.
Ideas to try:
- Holiday Challenges: Create a branded challenge, like #HolidayGlowUp if you sell beauty products or #WrapItRight if you specialize in gift wrapping.
- Behind-the-Scenes: Show how your holiday products are specially made or packaged.
- Creative Demonstrations: Showcase how your products make holidays easier or better, whether it’s that perfect gift or a home decoration.
Pro Tip: Use trending holiday sounds or create your own jingle—it could just go viral!
2. Flash Sales and Exclusive Discounts
TikTok thrives on fast and exclusive space, and holiday shoppers are no different. So, offering flash sales or limited-time discounts for holidays through your TikTok videos will drive immediate sales.
How to Do It Right:
- Add text overlays like “24-Hour Holiday Sale!”
- Include a direct call to action in your video captions, like “Click the link in bio before it is gone!”
- Pair the announcement with trending sounds to grab more attention.
3. TikTok Ads
If organic reach is not giving you the results you desire, then TikTok Ads can give your small business the boost it needs. The holiday season is the best time to invest in advertising, as users are actively searching for gift ideas and festive deals.
Types of TikTok Ads to Consider:
- In-Feed Ads: They are Short, snappy videos that blend seamlessly into users’ feeds.
- Branded Hashtag Challenges: This encourages TikTok users to interact with your brand while showing off your products.
- TopView Ads: This ad is Perfect for maximum visibility, as these ads appear when users open TikTok first.
Pro Tip: Use holiday keywords in your ad copy, like “Last-Minute Gift Ideas.”
4. User-Generated Content (UGC)
Insist your customers to create and share videos with the products they bought from you. This not only builds loyalty but also gives your brand a steady stream of content to share during the busy season.
How to Encourage UGC:
- Create a hashtag for your customers to use when uploading about your products.
- Run a holiday contest where participants can win prizes by sharing their holiday experiences with your products or some giveaways.
- Feature the best UGC on your own TikTok account. It acts as free advertising and feels personal!
5. Leverage Trends
TikTok trends are an amazing go-to solution when it comes to boosting your visibility. All you have to do is Look out for trending hashtags, challenges, and sounds that you can use in your content while showcasing your products.
Example: If there is a trending sound about “holiday stress,” create a video about how your product solves that problem.
6. Build Emotional Connections
The holidays are a time for feel-good stories, and TikTok is the perfect space to share them. Whether it’s your brand’s origin story or a heartfelt customer review, emotional content will resonate deeply with your audience.
Ideas:
- Share the story behind your business and how it supports your family or community.
- Highlight how your products have made a difference for customers.
- Create feel-good holiday moments with your team or family and share them.
7. Plan and Stay Consistent
The holiday season moves very fast, and TikTok trends change even faster. So, Planning your content and promotions beforehand ensures you stay on top of the game without feeling overwhelmed.
Quick Planning Tips:
- Use a content calendar to plan and schedule your posts.
- Create videos in batches so you are not struggling at the last minute.
- Monitor TikTok trends daily to stay relevant.
8. Packaging
Believe it or not, aesthetically pleasing packaging is a selling point on TikTok. Many small businesses have gone viral simply because of using free TikTok views and their packaging is “so cute.”
Holiday Packaging Ideas:
- Add festive touches like ribbons, holiday stickers, or handwritten notes.
- Show off your packaging process in videos.
- Offer gift-wrapping services and highlight them in your posts.
Time for a Quick Wrap-Up
For small businesses, TikTok offers a lot of opportunities to earn more during the holidays. From festive content and flash sales to TikTok Ads and live sessions, the platform makes it easy to connect with holiday shoppers and turn viewers into your customers.
Remember, the secret is to stay creative, authentic, and consistent. So, grab your phone and start spreading that festive vibe in your own TikTok style!
